Content Writing/Copywriting
Let’s Simplify Content For Your Business
Highly-researched, scroll-stopping content that caters to your audience at every part of the funnel.
Copywriting
Web Copy
Poor web copy fails to clearly convey the intended message, which drives away potential customers.
VM365 ensures a potential client lands on your webpage to find a copy that is:
Well Structured
Grab attention with strong hooks and entice the viewers to continue reading by using concise language in an easy-to-skim format.
SEO-Optimized
Incorporate relevant keywords strategically to improve search engine visibility and organic traffic without hindering natural flow and avoiding keyword stuffing.
Business Oriented
Persuade visitors to take desired actions by sharing valuable information about your business’s products/services, USP that showcases your expertise, and strategically-placed CTAs.
Email Newsletter
Most emails remain unopened, unread, or get left in between, resulting in low open rates, low click-through rates (CTR), and low conversion rates.
VM 365’s well-crafted email newsletter consists of the following key elements:
Attention-Grabbing Content
A strong subject line piques the viewer’s curiosity and entices them to open the email, ultimately boosting email open rates.
Valuable Information
Actionable CTAs
Include a compelling call to action that directs readers to take action, ultimately leading to more conversions and increased customer loyalty and ROI.
E-commerce Copy
Incompetent e-commerce copy fails to show up in SERPs by not highlighting the USP of your product, ultimately making you leave money on the table.
To persuade your customers to make a purchase, VM 365 writes irresistible e-commerce copy that is bound to convert your potential buyer:
SEO-Optimized Titles
Craft precise product tiles to ensure your product shows up in search engines and matches your potential customer’s search intent as well.
Compelling Product Descriptions
Provide detailed descriptions of your products by highlighting the features, benefits, and unique selling points that create an emotional connection with the product.
Creating Urgency and Scarcity
Use persuasive techniques like mentioning limited quantities, limited-time offers, or exclusive deals to encourage customers to make a purchase sooner rather than later.
Landing Pages
Poor landing page copy has several shortcomings that negatively impact its effectiveness in engaging visitors and driving conversions.
VM 365’s copywriters prepare landing page copy that has:
Captivating Content
A strong headline piques curiosity and encourages visitors to explore further. Keeping your copy concise and to the point emphasizes the crucial information and clearly communicates what your users can expect.
Customer-Centric Content
Focus on the needs, desires, and pain points of your target audience, and show how your product or service solves their problems or fulfills their desires.
Action-Intended Content
Enable your page visitors to feel compelled to take immediate action or risk missing out. Make the call to action (CTA) evident for visitors to respond as intended.
Content Writing
Blogs & Articles
Writing well isn’t enough to rank your blog higher. You have to be technically sound and keep up with SEO best practices as well.
However, establishing yourself as an authoritative voice has become increasingly difficult since blogging has boomed.
Information
Education
Entertainment
But, have the same caliber of:
- Generating organic traffic to your website
- Building a valuable connection with your target audience
- Fostering a supportive and loyal community
Case Studies
With real-life examples, case studies help you showcase your products, services, or solutions that have benefited your customers.
- Defining a Clear Objective: Use a strong headline to convey the unique value proposition of your offering and establish a clear objective to ensure it delivers the intended message.
- Leveraging Storytelling: Craft a narrative that takes them on a journey:
- Introduce the customer, the obstacles they faced, and the goals they aimed to achieve.
- Explain how your product or service provided a solution and the steps taken to implement it.
- Emphasize the positive outcomes and back up your claims with real data and measurable results.
- Enhancing Readability: Break the structure into sections, and use subheadings, bullet points, and formatting to make sure the flow of the case study guides readers and keeps them engaged.
Social Media Content
Social media platforms provide an opportunity for your business to connect with your target audience and leverage this digital space to increase brand awareness, foster customer relationships, and ultimately grow your business.
- Aligns Brand Identity with Brand Image: Understand your target audience’s interests and pain points to deliver tailored content that ensures your brand’s personality shines through in every post.
- Optimized for Social Media Platforms: Consider the algorithms and ranking factors of any platform to ensure what goes online is consumed by your ideal audience, ultimately increasing brand awareness and building customer loyalty.
- Compels to take Action: Whether it’s visiting your website, signing up for a newsletter, or making a purchase, including a compelling CTA encourages engagement, conversions, and revenue growth.